Privacy Policy

Privacy Policy

This Privacy Policy was updated on 11/29/2024

1 – Introduction

Blue Pet Co. places great importance on the protection of user’s privacy and its obligations in accordance with the legal provisions in force.

This Privacy Policy allows you to better understand the principles of data protection applied by Blue Pet Co. We invite you to read it before submitting your personal data.

Blue Pet Co. Ltd, whose registered office is Beechgrove House, Strand Street, Tralee, Co. Kerry, Ireland is the data controller for the website www.bluepetco.com

This Privacy Policy may be updated at any time by us. The date of the most recent revision will appear on this page. We suggest that you refer back to it on a regular basis.

Please note that by using the website www.bluepetco.com, you authorize us to collect, record, organize, store, use and/or transfer your personal data according to this Privacy Policy.

2 – When do we collect your information?

We collect personal information from you when:

  • you visit our website;
  • you create an account on our website;
  • you make a purchase or a reservation on our website or in certain approved points of sale of our distribution network;
  • you subscribe to our newsletters;
  • you sign up for one of our loyalty programs;
  • you participate in special operations, in particular games, competitions, product tests, customers’ surveys or market researches;
  • you share content on social networks such as Instagram, Facebook, Pinterest or Twitter using the hashtag #bluepetco or other hashtags we offer;
  • you are visiting some approved points of sale of our distribution network;
  • you contact us, in particular when you call or submit a request or a complaint to our Customer Service teams, when you rate or review our products and/or services or when you chat with other visitors in real time;
  • you have given your consent to third parties to send us personal information about you.

3 – What information do we collect about you?

We consider that all information that could identify you directly or indirectly are “personal information”. We may mainly collect the following personal information:

  • information about your identity, in particular your gender, last name, first names, address, telephone numbers, email address, usernames and passwords, date of birth or age;
  • information about your payment method, in particular your credit card number and the expiration date;
  • information about our commercial transactions, in particular transaction numbers, history of your purchases, your request or your communications with our Customer Service team, your preferences and interests, your activity on the web or information about one of our loyalty program;
  • content information (photos, videos, reviews, comments, etc.);
  • information about wellness (beauty concern, skin type, skin sensitivity, contraindications, etc.) subject to your prior and explicit consent;
  • information about your social media accounts (username, caption information, location, etc.), uploads and posts when you share content or use the hashtag #bluepetco or other hashtags we offer;
  • recordings of telephone conversations to offer the best quality of service, in particular for the purpose of staff training and appraisal;
  • technical information, in particular your IP address or information about how your device navigates through our website;
  • other information you provide when you contact us or we have received from external providers.

4 – Why is your personal information collected?

Personal information may be collected mainly for the following purposes:

  • Website administration and improvement of the quality of service. This processing is necessary for the purposes of the legitimate interest referred to above;
  • Processing of your orders (orders, deliveries, invoices, after sales service, etc.). This processing is necessary for the performance of a contract to which you are party;
  • Customer Relationship Management (CRM), in particular to help us get to know you better and to provide you with personalized offers about our products and services (in particular by email, by SMS, on social networks or any other medium and by displaying targeted ads on websites and on social networks), to manage your membership to our Loyalty program and to analyse and anticipate the market trends in order to best meet your needs. For these purposes, we may perform segmentation operations based on your preferences, interests and purchases behaviour, analyse your browsing and requests on our website or perform any other actions to better qualify our database. For example, we may use re-targeting features and import on Facebook a list including encrypted data (email or phone number) to identify users who already had an interaction with our brands and/or are likely to be interested by our products and services and to provide them with personalized advertising on social networks. Creating an account allows us to personalise your customer experience but you can also place an order using the Guest Check Out option. This processing is made with your consent or is necessary for the purposes of the legitimate interest referred to above;
  • Allocation of an advertisement to a particular commercial transaction for billing of affiliation campaigns. This processing is necessary for the purposes of the legitimate interest referred to above;
  • Social interaction. This processing is made with your consent;
  • When appropriate, prevention and fraud detection, crime and litigation management. The fraud detection solutions we use can be completely automated or involve human intervention. When we use automated fraud detection solutions, we engage in processing of your personal information for the purpose of identifying fraudulent activity or securing payment and making automated decisions in this respect. The logic of this automated decision-making relies on applying fraud analysis rules and models to our business processes to determine if an action is potentially fraudulent. This processing can produce legal effects that concern you or similarly significantly affect you, and specifically we may refuse to enter into a contract with you. We inform you that we may also use reCAPTCHA, a service provided by Google to protect our site from spam and abuse. For information on how Google uses the data collected through reCAPTCHA, you may review Google Privacy Policy and Terms of Service. This processing is necessary for the purposes of the legitimate interest referred to above;
  • Managing your request (samples, advices, participation in a promotional operation, complaints, right to access, rectify, oppose and remove, etc.). This processing is necessary to process your request;
  • As otherwise permitted by law and/or if we need to notify to you from time to time.

5 – Do we disclose your personal information?

Blue Pet Co. is committed to protecting your personal data. Any personal information we collect may be shared with trusted third-party service providers or business partners for purposes such as marketing or customer support. These data transfers may occur within the European Union (EU) and, where necessary, to countries outside the EU, including the EEA and the USA.

For transfers to countries outside the EU/EEA, we ensure that appropriate safeguards are in place, such as:

• Transfers to countries deemed to provide an adequate level of protection by the European Commission; or

• Use of standard contractual clauses approved by the European Commission to ensure your data is protected.

If you would like more information about these safeguards, please contact us at hello @ bluepetco.com.

It may also be shared with service providers chosen for their expertise and reliability and acting on our behalf and at our direction (order processing and fulfilment, secure payment, customer service management, maintenance and technical development operations, rate and reviews, analytics, spam prevention, management of digital campaigns and affiliation, etc.). We authorize these service providers to use your personal information only to the extent necessary to perform services on our behalf or to comply with legal requirements and we strive to ensure that your personal information is always protected

These third parties may be located in or out of the European Economic Area (EEA), including in countries that do not provide the same level of data protection as in your country of residence. In such a case, we will ensure that:

  • we obtain your unambiguous consent to share your personal information with these third parties,
  • we enter into appropriate data transfer agreements conforming to the Standard Model Clauses established by the European Commission,
  • we comply with Binding Corporate Rules (BCR) approved by competent authorities.

Finally, we may also transmit your personal information to local authorities if required by law or as part of an investigation and in accordance with applicable regulations.

6 – How will we protect the information about you?

Blue Pet Co takes appropriate technical and organizational measures, in relation to the nature of data and risks, to preserve the security and confidentiality of your personal information and, in particular, to prevent them from being altered, disclosed or transmitted to any unauthorized parties.

This may include practices such as limited access by members of staff who, by virtue of their duties, are authorized to access data, contractual guarantees in case of third-party provider, privacy impact assessments, internal reviews of our practices and privacy policies and/or implementation of physical and/or systematic security measures (secure access, authentication process, backup, antivirus, firewall, etc.).

7 – What is our policy on minors?

This website www.bluepetco.com is not aimed at minors. We do not knowingly collect nor process personal information from minors. Assuming we would have knowledge of the collection of personal information from minors without prior authorization from the holder of the parental responsibility, we will take appropriate measures to contact the person and, if necessary, to delete this personal data from our servers and/or those of our service providers.

8 – What is our cookies policy?

For more information on our Cookies Policy

9 – How is the contents you share on social networks using our hashtags managed?

You can choose to use our hashtags to tag your content on social networks such as Instagram, Facebook, Pinterest or Twitter. By using these hashtags, you acknowledge and agree that your content may appear on our website and be used to refer to our products or services.  We remind you that the information you share on social networks can be consulted, used and saved by others around the world, in particular in countries without legislation guaranteeing an adequate level of protection of your personal information as defined in your country of residence.

We also draw your attention to the fact that when you submit content using one of our hashtags, your use of social networks is exclusively governed by the general conditions of these social networks. We invite you to read it and to refer to it regularly.  If you no longer want your content to appear on our site, please remove it from the social network or stop using hashtags.

10 – For how long is your personal data kept?

We strive to keep your personal information only for the time necessary for the purposes set out in this privacy policy and in accordance with the provisions in force. As a general rule:

  • Customer / prospect data will be kept for three years from the date of collection or after the last contact or the end of the commercial relationship, unless it is opposed or requested to be deleted by you. At the end of this three-year period, we may make contact with you again in order to find out whether or not you wish to continue to receive marketing approaches. If no clear positive answer is given by you, your data will be deleted or archived in accordance with the provisions in force.
  • Data relating to identity documents may be kept for one year in the event of exercise of your rights.
  • Data on credit cards will be deleted after the transaction or archived for evidence purposes in accordance with the provisions in force. Subject to your express consent, banking data may be kept until the expiration date of the credit card. We never store your CVV/visual cryptogram.
  • Data to prove a right or a contract, or kept under compliance with a legal obligation can be archived in accordance with the provisions in force.
  • Recordings of telephone conversations may be kept for up to six months.

11 – What are your rights regarding your personal information and how do you contact us?

If you give us your email address, phone number or mailing address, you may receive emails, calls or periodic messages from us about our products, services or upcoming events. You can unsubscribe at any time from our mailing lists by contacting us at the address below or by following the link “unsubscribe” contained in each of our emails. You can also change your preferences at any time in your account.

In accordance with the provisions in force, you have a right to access, rectification, erasure and data portability of your personal data as well as a right to object and restriction of processing. You can also withdraw your consent at any time. To exercise these rights, you must send us a request by justifying your identity:

  • Emailing a request to [email protected]
  • By writing to the following address:
    • Beechgrove House
      Strand Street
      Tralee
      Co. Kerry
      Ireland  

You will be informed of the actions to be taken as soon as possible and in any case no later than one month after your request. However, we reserve the right not to respond to unfounded or vexatious requests.

In accordance with the provisions in force, you can also file a complaint with the competent authority responsible for data protection or lodge an appeal if your data are misused.

Please contact our contact point for data protection in Ireland should you have any questions or comments in connection with this Privacy Policy:

Beechgrove House
Strand Street
Tralee
Co. Kerry
Ireland